On the train on the way home from a meeting in central London, I was reading one of those free papers they give all the train station travelers. I read those mostly for the sports stories…honest.

On the front cover of this paper was a headline that read: ‘D’oh homer_simpsonLevels: How Homer Makes You Brighter’. Now who wouldn’t want to read an article that claims watching The Simpsons can make you smarter, or as the typical Simpsons viewer might say, ‘makes you more smarterer’?

The article states, that a study done on 170 TV viewers from the US, Greece and the Netherlands, that watching TV comedy and dramas like The Simpsons and The Sopranos ‘helped viewers acquire new political insights’. Nearly 1 in 4 viewers said ‘they had a better understanding of political issues after watching the shows’ and even scarier 54% of viewers thought Homer Simpson was similar to real life people, that these fictional TV programmes were nearly as believable as news broadcasts, and that after watching the shows they discussed them with friends and adapted their political and ethical outlooks.

HUH?

So are they actually trying to say that watching these shows can be beneficial to be people from the standpoint of organizing their political and ethical beliefs? Or is this study more of a reflection about how low the comprehension of political and ethical issues in our cultures really is, that The Simpsons and Soprano’s can have a ‘positive’ effect on viewers. What’s next…a study showing that people get relationship and dating advice from Friends, Sex In The City and Desperate Housewives? Oh yeah…that probably does happen.

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