To make the packaging that contains the cereal you and I both ate for breakfast this morning, requires 7X more energy than the whole box of cereal provides to the ‘eater’ (and given the amount of sugar in todays cereals, it’s even more depressing). I ate Fruitful Shredded Wheat this morning.

The irony is the primary purpose of the packaging for cereal has very little to do with ‘packaging’, it has everything to do with marketing. If freshness was the issue, the packaging would be alot simplier and require much less energy to produce.

Are we happy or comfortable with the kind of eating and culture that requires that kind of energy input to energy output ratio?

Does anyone think that kind of ratio is sustainable?

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